And so began the American vintage reissue series - the 19 Telecaster reissues and the Stratocaster reissues based on the original 1954, 19 models. Taking a cue from the success of the Japanese 'copy' guitars, they included in their plan of attack a return to the guitars that had made the company's reputation in the first place - the classic Stratocasters and Telecasters of the 1950's and early 1960's. The new team set about studying ways of bringing Fender back from the precipice. When in the early 80's it finally dawned on the corporate overlords at CBS that they were well on the way to running Fender's reputation and sales into the ground, they moved to stanch the hemorrhage by bringing in a new Fender management team recruited from the Japanese multinational corporation Yamaha's USA operation.
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